May 2008 Blog Posts (7)

Time Warner is a media company . Good to see that they have worked out a Environmental Statement and feel the need to be environmentally responsible. A good primer on writing your own "Green" mission statement.



"Time Warner is committed to conducting our businesses in an environmentally responsible and proactive manner, consistent with our commitment to corporate citizenship, social responsibility and sustainability. Our experience has demonstrated that sustainable business practices… Continue

We visited the website of REI , a major outdoor and adventure company and immediately fell in love with the way they have expressed and designed their Goals and purpose around their business operations. Entrepreneurs around the world can get inspired by taking a lesson from their frame of reference. You can download their 2006 "Corporate Stewardship Report"… Continue

Shaklee is a pioneer in the "Green" and natural nutritional industry. It's green legacy impressed us because of it's commitment to sharing ala " Mahatma Gandhi" who advocated that businesses should work like trustees and share their wealth.

CNNMoney has an excellent article on them.

While going through the interview of Eric Henry, President , TSDesigns at the ever popular GRIST, what stuck me most was how his organization re-invented himself as a "Green Venture" and adopted a "Green Corporate Mission" to not only become environment-friendly but also earn a lot's of money by filling a niche… Continue

While we feature individual businesses, it is equally important to highlight the work of consortiums , groups and associations who are working to bring scientific understanding and development of standards. Green Grid is one such association in the IT industry with members like microsoft working to bring energy efficiency in Data Centers. Here is their Corporate MIssion:

The Green Grid is a global consortium dedicated to developing and promoting energy efficiency for data…

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“Just as IBM helped organizations grapple with new innovations around the Internet and Linux, we will again assist clients navigate this new era of energy efficient computing,” Bill Zeitler, senior vice president, IBM Systems and Technology Group.

"It's green, it's 3-D, and it's real. The avatar of IBM researcher Donna Dillenberger stands in a new video-game like virtual environment that she and her team built.… Continue

I came across a very interesting Green Mission, where the organization, "Green Building Media" has set to trademark a concept , a la "eco-magination" of GE.

“Defining Green™.” In this process of Defining Green, Green Builder Media will set parameters around the concept of green building, helping to dispel the many myths and vast amount of confusion that exist in the marketplace today.

Check their… Continue