To inspire, educate and outfit for a life time of adventures - REI's Green Goals

[Chandra Kishore]

We visited the website of REI , a major outdoor and adventure company and immediately fell in love with the way they have expressed and designed their Goals and purpose around their business operations. Entrepreneurs around the world can get inspired by taking a lesson from their frame of reference. You can download their 2006 "Corporate Stewardship Report" here

Purpose: To inspire, educate and outfit for a lifetime of outdoor adventure. REI Values
REI's values guide our culture, character and actions. We hold ourselves accountable to six core values and this commitment is evident in how we work with each other, our members and customers, business partners, and communities.

Authenticity: We are true to the outdoors.
Quality: We provide trustworthy products and services.
Service: We go the extra mile for our members, customers, colleagues and communities
Respect: We nurture a culture that is welcoming and respectful of all people and the environment.
Integrity: We live by a code of rock-solid ethics, honesty and decency.
Balance: We work smart and have fun.

Guiding Principles
In conducting REI's business, REI's management and staff are charged with doing so in a way that follows a simple set of principles. These guiding principles provide the framework for the way in which REI's business is planned, guided and executed.

Stewardship Goals:

Taking action on reducing our carbon footprint by thoughtful energy use, given the enormous environmental risks posed by climate change.

Adopting green building design and construction standards for REI stores and facilities in the future.

Ensuring our paper purchases come from known sources and well-managed forests, and that we use paper efficiently.

Reducing the amount of waste we generate through recycling efforts and reuse of materials.

Designing and manufacturing our products and packaging with a sustainability mindset by increasing the use of sustainable materials, eliminating harmful components and minimizing product life cycle impacts.