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IBM Premiers Project Big Green

At the Hollywood Goes Green conference in December 2007, IBM announced it is applying a portion of its Project Big Green initiative to uniquely address energy efficiency for the media and entertainment industry. IBM's Project Big Green includes technologies and services to sharply reduce data center energy consumption, transforming the world's business and public technology infrastructures into "green" data centers. This video includes environmental scenes, interviews with industry luminaries, IBM executives and IBM customers who are implementing green technologies.

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